GA4MP - Google Analytics 4 Measurement Protocol

This is an open-source implementation for the client-side protocol used by Google Analytics 4. When I mention "client-side" is because it must be differentiated with the official GA4 Measurement Protocol offered by Google.

This library implements the public Google Analytics 4 protocol to make possible to do a full server-side tracking using NODE/JS which is not actually possible with the official Measurement Protocol , which is meant only to augment the current GA4 data and it's not ready for doing a full tracking.

Main differences with the official offerser server-side protocol are:

- Trigger new sessions and visits starts
- Track Sessions attribution
- Override the User IP to populate the GEO Details
- View the hits on the DebugView
- Override ANY value you want
- Easily portable to other languages

If we compare this library with the official GTAG implementation.

- Lightweight 8.7kb (<4kb compressed ) 95.6% Lighter than a GTAG Container
!image
- Privacy Compliant: Full control over which cookies are created/read and sent to Google
- Dual Tracking (send hits to multiple measurement Ids)

Usage

#### ES6 Imports

import ga4mp from '@analytics-debugger/ga4mp'
const ga4track = ga4mp(["G-THYNGSTER"], {
user_id: undefined,
non_personalized_ads: true,
debug: true
});

#### Browser
<.script src="https://cdn.jsdelivr.net/npm/@analytics-debugger/ga4mp@latest/dist/ga4mp.umd.min.js">< /script>

const ga4track = ga4mp(["G-THYNGSTER"], {
user_id: undefined,
non_personalized_ads: true,
debug: true
});

#### NODE.JS

const ga4mp = require('./dist/ga4mp')
const ga4track = ga4mp(["G-THYNGSTER"], {
user_id: undefined,
non_personalized_ads: true,
debug: true
});

More API details

GA4MP - Google Analytics 4 Measurement Protocol