Meta Marketing API MCP Server with fixed insights for lead generation and cost per lead analysis
npm install @xcelerate_digital_systems/meta-ads-mcp-fixedA comprehensive Model Context Protocol (MCP) server that enables AI assistants like Claude to interact with Facebook/Instagram advertising data through the Meta Marketing API. This server provides full campaign lifecycle management, analytics, audience targeting, and creative optimization capabilities.
bash
npm install -g meta-ads-mcp
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bash
git clone https://github.com/your-org/meta-ads-mcp.git
cd meta-ads-mcp
npm install
npm run build
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bash
Clone the repository first
git clone https://github.com/your-org/meta-ads-mcp.git
cd meta-ads-mcpRun the interactive setup
npm run setup
`The setup script will:
- ✅ Check system requirements
- ✅ Validate your Meta access token
- ✅ Create Claude Desktop configuration
- ✅ Install dependencies
- ✅ Test the connection
🔧 Configuration Guide
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1. Create a Meta App at developers.facebook.com
2. Add Marketing API product
3. Generate an access token with and ads_management permissions
4. (Optional) Set up OAuth for automatic token refresh!CleanShot 2025-06-17 at 15 52 35@2x
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#### Find your configuration file:
- macOS:
~/Library/Application Support/Claude/claude_desktop_config.json
- Windows:
- Linux: If the file doesn't exist, create it with the following content:
#### Basic Configuration (Token-based):
json
{
"mcpServers": {
"meta-ads": {
"command": "npx",
"args": ["-y", "meta-ads-mcp"],
"env": {
"META_ACCESS_TOKEN": "your_access_token_here"
}
}
}
}
`#### Advanced Configuration (with OAuth):
json
{
"mcpServers": {
"meta-ads": {
"command": "npx",
"args": ["-y", "meta-ads-mcp"],
"env": {
"META_ACCESS_TOKEN": "your_access_token_here",
"META_APP_ID": "your_app_id",
"META_APP_SECRET": "your_app_secret",
"META_AUTO_REFRESH": "true",
"META_BUSINESS_ID": "your_business_id"
}
}
}
}
`#### Local Development Configuration:
If you've cloned the repository locally:
json
{
"mcpServers": {
"meta-ads": {
"command": "node",
"args": ["/absolute/path/to/meta-ads-mcp/build/index.js"],
"env": {
"META_ACCESS_TOKEN": "your_access_token_here"
}
}
}
}
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Cursor uses the same MCP configuration as Claude Desktop. Add the configuration to your Cursor settings:
1. Open Cursor Settings
2. Go to "Extensions" > "Claude"
3. Add the MCP server configuration in the JSON settings
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- Claude Desktop: Completely quit and restart the application
- Cursor: Restart the IDE$3
bash
Run health check to verify everything is working
npm run health-checkOr if installed globally
npx meta-ads-mcp --health-check
`🔍 Troubleshooting
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#### 1. "Command not found" or "npx" errors
bash
Install Node.js if not installed
macOS: brew install node
Windows: Download from nodejs.org
Linux: Use your package manager
Verify installation
node --version
npm --version
npx --version
`#### 2. Permission errors
bash
Fix npm permissions (macOS/Linux)
sudo chown -R $(whoami) $(npm config get prefix)/{lib/node_modules,bin,share}Or install without sudo
npm config set prefix ~/.npm-global
echo 'export PATH=~/.npm-global/bin:$PATH' >> ~/.bashrc
source ~/.bashrc
`#### 3. Meta API connection issues
bash
Test your token manually
curl -G \
-d "access_token=YOUR_ACCESS_TOKEN" \
"https://graph.facebook.com/v23.0/me/adaccounts"
`#### 4. Check Claude Desktop logs
- macOS:
- Windows: bash
macOS/Linux - View logs
tail -f ~/Library/Logs/Claude/mcp*.logWindows - View logs
type "%APPDATA%\Claude\logs\mcp*.log"
`#### 5. Test the server manually
bash
Test the MCP server directly
npx -y meta-ads-mcpOr if installed locally
node build/index.js
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Enable debug logging by adding to your environment:
json
{
"mcpServers": {
"meta-ads": {
"command": "npx",
"args": ["-y", "meta-ads-mcp"],
"env": {
"META_ACCESS_TOKEN": "your_access_token_here",
"DEBUG": "mcp:*",
"NODE_ENV": "development"
}
}
}
}
`🌐 Web Deployment (Vercel)
For web applications, this server is also available as a Vercel deployment with OAuth authentication:
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1. Deploy to Vercel or use our hosted version
2. Set environment variables in Vercel dashboard
3. Configure OAuth app in Meta Developer Console
4. Use the web endpoint: $3
json
{
"mcpServers": {
"meta-ads-remote": {
"url": "https://mcp.offerarc.com/api/mcp",
"headers": {
"Authorization": "Bearer your_session_token"
}
}
}
}
`Note: You need to authenticate first at
to get your session token.$3
For Vercel deployments, use mcp-remote to bridge HTTP to stdio:
`json
{
"mcpServers": {
"meta-ads": {
"command": "npx",
"args": [
"-y",
"mcp-remote",
"https://mcp.offerarc.com/api/mcp",
"--header",
"Authorization:${META_AUTH_HEADER}"
],
"env": {
"META_AUTH_HEADER": "Bearer your_session_token_here"
}
}
}
}
`🛠️ Available Tools
This MCP server provides 25 comprehensive tools across all major Meta advertising categories:
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- - Get detailed performance metrics (impressions, clicks, ROAS, CTR, CPC, etc.)
- compare_performance - Side-by-side performance comparison of multiple campaigns/ads
- export_insights - Export performance data in JSON or CSV formats$3
- create_campaign - Create new advertising campaigns with full configuration (includes special_ad_categories)
- update_campaign - Modify existing campaigns (name, budget, status, etc.)
- pause_campaign - Pause active campaigns
- resume_campaign - Resume/activate paused campaigns$3
- create_ad_set - Create ad sets with detailed targeting, budgets, and optimization goals
- list_ad_sets - List and filter ad sets within campaigns$3
- create_ad - Create individual ads within ad sets using creative IDs
- list_ads - List and filter ads by ad set, campaign, or account$3
- list_audiences - List all custom audiences for an account
- create_custom_audience - Create custom audiences from various sources
- create_lookalike_audience - Generate lookalike audiences from source audiences
- get_audience_info - Get detailed information about specific audiences$3
- list_ad_creatives - List all ad creatives for an account
- create_ad_creative - Create new ad creatives with rich specifications (supports external image URLs)$3
- health_check - Comprehensive authentication and server status check
- get_ad_accounts - List accessible Meta ad accounts
- get_campaigns - List campaigns with filtering options$3
- get_token_info - Token validation and information retrieval$3
- diagnose_campaign_readiness - Check campaign status and identify ad set creation issues
- check_account_setup - Comprehensive account validation and setup verification🛠️ Usage Examples
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`
Check the health of the Meta Marketing API server and authentication status
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Get detailed performance insights for my Deal Draft campaign including impressions, clicks, ROAS, and CTR for the last 30 days
Compare the performance of my top 3 campaigns side-by-side for the last quarter
Export campaign performance data for all my campaigns last month in CSV format
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Create a new traffic campaign named "Holiday Sale 2024" with a $50 daily budget and OUTCOME_TRAFFIC objective
Update my existing campaign budget to $100 daily and change the name to "Black Friday Special"
Pause all campaigns that have a CPC above $2.00
Resume my paused "Summer Collection" campaign
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Create a complete "Test 3" campaign setup: 1) Create the campaign with OUTCOME_LEADS objective, 2) Create an ad set targeting US users aged 25-45 interested in entrepreneurship, 3) Create 4 different ads using my existing creatives
Create an ad set for my existing campaign targeting women aged 30-50 in major US cities with interests in business and personal development
Create a new ad in my ad set using creative ID 123456 and name it "Headline Test A"
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Diagnose my "Test 3" campaign to see if it's ready for ad set creation and identify any potential issues
Check my account setup to verify payment methods, business verification, and ad account permissions
Check why my ad set creation failed and get specific recommendations for my account setup
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List all my custom audiences and show their sizes and status
Create a custom audience named "Website Visitors" from people who visited my site
Create a 5% lookalike audience based on my "High Value Customers" audience targeting the US
Get detailed information about my "Newsletter Subscribers" audience including health status
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List all my ad creatives and show their performance data
Create a new ad creative for my holiday campaign with external image URL from my website and specific messaging
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Show me all my accessible Meta ad accounts with their currencies and time zones
Get my current access token information including permissions and expiration
📚 Resources Access
The server provides rich contextual data through MCP resources:
-
- Campaign overview
- meta://insights/account/{account_id} - Performance dashboard
- meta://audiences/{account_id} - Audience insights
- meta://audience-health/{account_id} - Audience health report🔧 Environment Variables
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`bash
META_ACCESS_TOKEN=your_access_token_here
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bash
META_APP_ID=your_app_id # For OAuth
META_APP_SECRET=your_app_secret # For OAuth
META_BUSINESS_ID=your_business_id # For business-specific operations
META_API_VERSION=v23.0 # API version (default: v23.0)
META_API_TIER=standard # 'development' or 'standard'
META_AUTO_REFRESH=true # Enable automatic token refresh
META_REFRESH_TOKEN=your_refresh_token # For token refresh
`📖 Documentation
- Quick Setup Guide - 5-minute setup instructions
- Setup Guide - Complete installation and configuration
- Tools Reference - All available tools and resources
- Example Configuration - Sample configuration file
🏗️ Architecture
┌─────────────────┐ ┌──────────────────┐ ┌─────────────────┐
│ Claude AI │◄──►│ MCP Server │◄──►│ Meta Marketing │
│ │ │ │ │ API │
│ - Natural │ │ - Authentication │ │ │
│ Language │ │ - Rate Limiting │ │ - Campaigns │
│ - Tool Calls │ │ - Error Handling │ │ - Analytics │
│ - Resource │ │ - Data Transform │ │ - Audiences │
│ Access │ │ - Pagination │ │ - Creatives │
└─────────────────┘ └──────────────────┘ └─────────────────┘
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- Meta API Client: Handles authentication, rate limiting, and API communication
- Tool Handlers: 25 tools covering analytics, campaigns, ad sets, ads, audiences, creatives, and diagnostics
- Resource Providers: Contextual data access for AI understanding
- Error Management: Robust error handling with automatic retries
- Rate Limiter: Intelligent rate limiting with per-account tracking
🔒 Security & Best Practices
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- ✅ Environment variable configuration
- ✅ No token logging or exposure
- ✅ Automatic token validation
- ✅ Secure credential management$3
- ✅ Rate limit compliance
- ✅ Exponential backoff retries
- ✅ Request validation
- ✅ Error boundary protection$3
- ✅ Meta data use policy compliance
- ✅ No persistent data storage
- ✅ Secure API communication
- ✅ Audit trail support⚡ Performance
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- Development Tier: 60 API calls per 5 minutes
- Standard Tier: 9000 API calls per 5 minutes
- Automatic Management: Built-in rate limiting and retry logic$3
- 🚀 Concurrent request processing
- 📦 Efficient pagination handling
- 🎯 Smart data caching
- ⚡ Minimal memory footprint🧪 Testing
Run the test suite:
bash
npm test
`Test with example client:
bash
npx tsx examples/client-example.ts
`Health check:
bash
In Claude:
Check the health of the Meta Marketing API server
`🤝 Contributing
1. Fork the repository
2. Create a feature branch:
3. Make your changes and add tests
4. Run the test suite: MIT License - see LICENSE for details.
- Documentation: Check the docs/ directory
- Issues: Open an issue on GitHub
- Meta API: Refer to Meta Marketing API docs
- MCP Protocol: See Model Context Protocol specification
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