Know exactly who you're selling to
npm install ideal-customer-profileKnow exactly who you're selling to.
``bash`
npx ideal-customer-profile
`bash`
npm install ideal-customer-profile
`bashInteractive wizard
ideal-customer-profile
SDK
typescript
import { icp } from 'ideal-customer-profile'// Define your ICP
const profile = icp.create({
// Firmographics
company: {
size: '10-200 employees',
stage: 'Series A to Series C',
industry: ['SaaS', 'Fintech', 'Developer Tools'],
revenue: '$1M-$50M ARR',
techStack: ['GitHub', 'Slack', 'Modern CI/CD']
},
// Role
buyer: {
title: ['Engineering Manager', 'VP Engineering', 'CTO'],
reports: '5-20 engineers',
experience: '5+ years in engineering'
},
// Pain points
problems: [
'Code reviews blocking shipping',
'Inconsistent review quality',
'Senior engineers spending too much time reviewing'
],
// Goals
goals: [
'Ship faster without sacrificing quality',
'Scale the team without scaling bottlenecks',
'Keep senior engineers focused on architecture'
],
// Buying behavior
buying: {
budget: '$500-$5000/month',
decisionProcess: 'Bottom-up with manager approval',
evaluationCriteria: ['Easy GitHub integration', 'Accuracy', 'Speed']
}
})
// Generate from product
const generated = await icp.generate('AI code review tool for teams')
// Create buyer persona
const persona = await icp.persona(profile)
// { name: 'Engineering Emma', day-in-life, challenges, goals, objections }
// Score a lead against ICP
const score = icp.score(profile, leadData)
// { score: 85, matches: [...], gaps: [...] }
`The Framework
┌─────────────────────────────────────────────────────────────────────┐
│ FIRMOGRAPHICS - The Company │
│ ───────────────────────────────────────────────────────────────── │
│ Size: How many employees? │
│ Stage: Seed? Series A? Enterprise? │
│ Industry: What verticals? │
│ Revenue: How much are they making? │
│ Tech stack: What tools do they use? │
├─────────────────────────────────────────────────────────────────────┤
│ BUYER - The Person │
│ ───────────────────────────────────────────────────────────────── │
│ Title: What's their role? │
│ Reports: How big is their team? │
│ Experience: What's their background? │
├─────────────────────────────────────────────────────────────────────┤
│ PROBLEMS - Why They Buy │
│ ───────────────────────────────────────────────────────────────── │
│ What keeps them up at night? │
│ What are they trying to fix? │
├─────────────────────────────────────────────────────────────────────┤
│ GOALS - What Success Looks Like │
│ ───────────────────────────────────────────────────────────────── │
│ What are they trying to achieve? │
│ How do they measure success? │
├─────────────────────────────────────────────────────────────────────┤
│ BUYING BEHAVIOR - How They Buy │
│ ───────────────────────────────────────────────────────────────── │
│ Budget: What can they spend? │
│ Process: Who else is involved? │
│ Criteria: What matters most? │
└─────────────────────────────────────────────────────────────────────┘
Lead Scoring
typescript
// Score leads against your ICP
const leads = [
{ company: 'Acme Inc', size: 50, stage: 'Series A', ... },
{ company: 'BigCorp', size: 5000, stage: 'Public', ... }
]const scored = leads.map(lead => ({
...lead,
icpScore: icp.score(profile, lead)
}))
// Filter to best-fit leads
const bestFit = scored.filter(l => l.icpScore.score >= 70)
`MCP Server
json
{
"mcpServers": {
"icp": {
"command": "npx",
"args": ["ideal-customer-profile", "mcp"]
}
}
}
``> "Create an ICP for my developer tool"
> "Score this lead against my ICP"
> "Create a buyer persona for my product"
MIT